Client: Gnista.io (now nista.io)
Project: Brand Design
Collaboration with Nicole Zimmermann
Year: 2021
gnista won the European Design Award 2023 and the Red Dot Design Award 2022!
The gnista branding was awarded European Design Award in 2023 and won a Red Dot in the category Brands & Communication Design 2022. Creating a new design-world from scratch is one of the best jobs one can get as a designer. Being awarded with this highly prestigious award for my and my partners work Nicole Zimmermann feels just amazing.
Concept
The concept for the brand design leans on mankind’s curiosity of observing the starry sky. Gazing into the infinite. Twinkling stars as a metaphor for our longing for exploring new things and measuring the unknown. – The brand design combines all that is important to the gnista team: It represents the spark, the shooting star, the crackling that starts a fire. It represents ultimate curiosity: → the symbiosis of ratio and creativity.
Software
Gnista is a software that makes it easy to work with IoT-Data fast, smart and collaborative. It is a calculations-tool where you can create digital twins easy and fast, clean up data with AI-empowered rules and thresholds, identify the source of your data and its verification status.
Gnista is a serious tool with a focus on streamlined design to get work done. Still, we never want to forget about fun. After all its people working with the software and people like having fun. Animated illustrations on the website and pixel faces do the trick. The pixel avatars get assigned randomly to collaborators as soon as they join the same calculation. All elements are visually based on the idea of pixel stars.
Logo
The logo contains four of the basic mathematical operators: addition, multiplication, division and substraction. They are the very foundation of calculations, the core feature of gnista. Aligned, they form the so-called “spark”. – As all four operators are equal in their importance, gnista needed a variable logo system. It consists of four logo variations. In each one another operator defines the beginning of the spark.
Merch & Stationery
Part of every brand design is to think of future touch points with the brand. Gnista is a new, innovation-oriented, but also a comfortable and flexible tool. So the choice of T-shirts over business shirts is a natural one. As for the business cards, the focus lies on quality. Qualitative materials that stand out, qualitive information people can remember.
